The nimble nature of small businesses most often lends them certain advantages over larger ones, due to their size and flexibility. One such advantage is the capability to offer customers a unique and personalized experience. Even with automated systems and multiple touch points, a small business is less likely to be saturated with a high volume of customers and/or corporate bureaucracies that sometimes – not always – get in the way of quality over quantity in serving their customers.

Even so, a personalized experience doesn’t just mean being nice. It requires digging a little deeper, getting to know your customers, and providing an experience that entices him or her to want to come back. It’s also about being savvy enough to know when to engage or when to take a step back.

Let’s first go over the look and feel must-haves of a personalized experience, then discuss why they are so important.

How to personalize the experience

Personalizing the experience doesn’t necessarily have to be a complicated or elaborate thing. Paying attention to the details is the trick, and in fact, even the teensiest bit of personalization can go a long way. Let’s dig into some of these, and discuss how you can utilize the details to better personalize.