Branding your small business can be a daunting prospect and that’s understandable – because if you don’t get it right, the ramifications will be huge. Many a small company has either closed up shop or spent ungodly amounts of cash on rebranding because they didn’t nail this crucial step the first time around. Your brand identity determines how people perceive you, and it can be the difference between being seen as an awesome firm, or an unreliable cadre of hucksters. But how can you make sure you’re not seen this way? How can you ensure that people perceive your brand the way you want them to instead of leaping to mistaken conclusions?

Well you can start by devouring every last drop of content in this article! Our Small Business Branding Checklist will give you everything you need to make sure your company makes an awesome first impression on all who come across it.

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What is Your Unique Selling Point?

Your unique selling point (USP) is exactly what it sounds like, the specific points that make your brand unique to its competition. Are you unbelievably creative? Fastidious and conservative? Do you make the finest watches for the cheapest prices? Do you have a sense of morals and ethics that are above and beyond all reproach? What exactly makes you unique? Have a good think about this because your USP will bleed out into the other points on this checklist.